Packaging & Branding Inspiration

Product type

Style

Start small with stock packaging

Standard black, white, amber or clear packaging, branded with printed labels or screen printing, is the most practical way to launch at low quantities. The same stock bottle can become a completely different brand through print alone.

Atelier Ambre amber glass candle jars, clear reed diffuser, amber room spray and kraft box on light oak with cinnamon stick — **Amber stock home fragrance packaging with kraft box** A warm home fragrance set of amber jars, a reed diffuser and room spray with simple cream labels.

Apotheca amber glass pump bottle, dropper, spray bottle and jar with cream labels beside kraft boxes and a dried flower — **Amber stock skincare packaging with kraft boxes** Amber glass bottles and jars with simple cream labels, paired with stamped kraft mailer boxes.

Glow Theory clear glass dropper, pump, spray bottles and jar with coral-yellow labels, white boxes and an orange slice — **Clear stock skincare packaging with coral and yellow labels** Standard clear bottles and jars become a bright skincare range with a simple printed label.

Apothecary No. 9 amber glass dropper bottles and jars with black caps, cream labels and kraft boxes beside lavender sprigs — **Amber stock skincare bottles and jars with kraft boxes** Amber glass dropper bottles and balm jars with apothecary-style labels and kraft boxes for a botanical skincare line.

Pink, blue and mint skincare sets: clear pump bottles, dropper bottles, jars, tubes and matching boxes on white marble. — **Pastel custom skincare packaging in pink, blue and mint ranges** Three colour-coded skincare lines with matching bottles, jars, tubes and boxes.

Clear pump bottle, dropper bottle, tube and jar with white caps beside white Clearly Green boxes and a eucalyptus leaf — **Clear and white stock skincare packaging range with matching boxes** A minimal skincare line in clear bottles, jar and tube paired with clean white printed boxes.

Halden & Sons amber, white and black bottles and jars with cream and olive labels beside kraft, white and olive boxes — **Kraft, white and olive custom skincare packaging range with matching boxes** One skincare line in three colourways: amber, white and black containers paired with matching printed boxes.

Skincare and cosmetics by colour

Choose a colour direction and we match the bottle, jar, tube and box so the whole range looks like one brand.

Bleu Electrique skincare set: blue glass dropper bottle, jar, tube, white pump bottle and blue and white printed boxes — **Blue custom skincare packaging set with matching boxes** A cobalt blue and white skincare range with dropper, jar, tube, pump bottle and matching boxes.

Sol & Miel mustard yellow dropper bottle, jar, tube, cream pump bottle and printed boxes with a chamomile flower — **Yellow custom skincare packaging set with cream caps** A warm honey-yellow and cream skincare range with matching printed boxes.

White Pura Lab skincare set: pump bottle, tube, airless bottle, two jars and printed boxes with sage green text and eucalyptus — **White custom skincare packaging range with matching boxes** A complete white skincare range with matching printed boxes and soft sage green branding.

Matte black Nocturne pump bottle, jar, tube and dropper bottle with black gold-foil boxes and a dried black iris — **Black custom skincare packaging with matte finish and gold printed boxes** A matte black skincare range with matching gold-lettered boxes for a refined, cohesive brand look.

White bottles, jars, tubes and boxes in three lines labelled Verde, Rosa and Marino in green, pink and navy prints — **White stock skincare packaging in three colour coded lines** One white skincare range, three colour-coded lines: bottle, jar, tube and box for each variant.

Peche & Co. peach skincare set: dropper bottle, jars, tube, lip balm and printed boxes beside a peach slice — **Peach custom skincare packaging set with matching boxes** A coordinated peach-toned skincare range with matching jars, tube, serum bottle and printed cartons.

Mochi Skin pump bottle, bottle, jar, tube and printed boxes in matte lilac and yellow with a pink daisy on lilac backdrop — **Lilac and yellow custom skincare packaging set** A playful lilac and yellow skincare range with matching printed boxes, pump bottle, jar and tube.

Matte black Bloom Lab pump bottles, jar, tubes and boxes with coral line accents beside a peach on a blue background — **Black custom skincare packaging with coral stripe** A matte black skincare range with matching boxes and a coral accent line for a cohesive brand look.

Nordic Pure white pump bottles, jar, tube and matching boxes with sage green bands on terrazzo beside a waffle towel — **White custom skincare packaging set with sage green accents** A minimal white skincare range with sage green details and matching printed boxes.

Verdant Row green gift boxes with gold foil, pump bottle, jar, tube, paper swatches, kraft pillow boxes and eucalyptus — **Green custom skincare packaging with gold foil details** A deep green skincare packaging concept with gold foil boxes, matching containers and kraft gifting accents.

Terra Douce white pump bottles, jar and tube with cream labels beside kraft boxes on terracotta background with dried grass — **White stock skincare packaging with kraft boxes** White pump bottles, jar and tube paired with kraft boxes for a natural skincare range.

Frosted green bottles with bamboo caps, kraft boxes, pulp jar and paper tubes by Fernleaf with fern leaves on linen — **Green and kraft custom skincare packaging with fern motif** An eco-minded skincare range pairing frosted green glass and bamboo with kraft paper boxes, tubes and a moulded pulp jar.

Matte warm grey Axis Derm skincare set: pump bottle, two jars, tube and two boxes on a concrete surface. — **Grey custom skincare packaging set with matte finish** A cohesive matte grey skincare range with matching jars, tube, pump bottle and printed boxes.

Pink frosted serum bottle, white cream jar and pink tube with rose gold caps, plus matching Petale Rose boxes and ribbon. — **Pink custom skincare packaging with rose gold caps** A blush pink skincare range with rose gold accents and coordinated printed boxes.

White Oro Puro pump bottle, airless bottle, jar, tube and gold-bordered boxes with a gold satin ribbon on black — **White custom skincare packaging with gold foil boxes** A white and gold skincare range with matching printed boxes for an elegant, gift-ready look.

Perfume and fragrance brands

For perfume we show the bottle, a travel spray, sample vials and the box together, because that is how most new fragrance houses launch: samples first, full size next.

Aurelia perfume bottle, frosted cream jar with gold lid, beige paper tubes and gift boxes with a cream satin ribbon — **Beige custom perfume and skincare packaging set with gold accents** A coordinated beige and gold packaging collection pairing perfume and skincare with matching tubes and gift boxes.

Oud Imperial black perfume bottle with gold cap, travel spray, sample vials and gold-bordered black boxes beside agarwood — **Black custom perfume set with gold accents and gift boxes** A black and gold oud perfume collection with full-size bottle, travel spray, samples and matching boxes.

Fleur de Soie pink glass perfume bottle, travel sprays and vials with rose gold caps beside matching pink boxes and a petal — **Pink custom perfume packaging with rose gold caps** A blush pink perfume range with rose gold caps, travel sprays and matching printed boxes.

Rouge Absolu burgundy perfume bottle, travel spray and sample vials with gold caps beside gold-framed burgundy boxes and a rose petal — **Burgundy custom perfume packaging with gold foil boxes** A burgundy perfume range with gold caps and matching gold-foiled gift boxes, from full bottle to travel spray and samples.

Jardin Vert sage green frosted perfume bottle, travel spray and vials with wooden caps, matching boxes and a fig leaf — **Sage green custom perfume packaging with wooden caps** A sage green perfume set with frosted glass, wooden caps and botanical printed boxes.

Ambre & Bois amber perfume bottle with wooden cap, travel spray, sample vials, cream box and kraft sleeve beside amber resin — **Amber custom perfume packaging with wooden cap and kraft box** A complete perfume range with wooden caps, travel spray, samples and matching cream and kraft boxes.

Lilas Blanc lilac glass perfume bottle with white cap, lilac and white boxes, travel spray and clear sample vials — **Purple custom perfume packaging set with lilac bottle and boxes** A lilac perfume collection with matching boxes, travel spray and sample vials.

Lumière Blanche frosted white perfume bottle, rollerball, sample vials, white and gold boxes with a jasmine flower — **White custom perfume packaging set with gold caps and boxes** A frosted white perfume collection with gold caps, matching gift boxes and sample vials.

Rose Et Moi pink perfume bottle with black cap, white boxes, travel spray, sample vials and a dried rose on plaster — **Pink perfume bottles with matching white boxes and travel sprays** A complete perfume range with full-size bottle, travel spray, sample vials and matching white boxes.

Bois Sauvage amber glass perfume bottle, roll-on and sample vials with black caps, kraft boxes and palo santo stick — **Amber stock perfume bottles with kraft boxes** Amber glass perfume range with cream labels, sample vials and matching kraft boxes.

Kairo & Vane black glass perfume bottle, cream jar and tube with gold caps beside black gift boxes on slate — **Black custom perfume and skincare set with gold caps** A coordinated black and gold perfume and skincare range with matching printed gift boxes.

Maison Élan perfume bottle with wood cap among sage, cream, kraft and black boxes, tubes, ribbons and olive sprigs — **Sage green custom perfume packaging with kraft tubes and swatches** A natural packaging moodboard pairing a clear perfume bottle with sage, cream and kraft boxes, tubes and ribbons.

Flat lay of blush pink and cream gift boxes, paper tubes, pillow boxes, ribbons, swatches and a pink perfume bottle. — **Pink custom perfume packaging moodboard with tubes, boxes and ribbons** A blush pink packaging palette of tubes, boxes and ribbons for a custom perfume gift range.

Flat lay of sage green gift box, kraft and black tubes, pillow boxes, clear perfume bottle, paper swatches, ribbons and leaves. — **Green custom perfume packaging moodboard with kraft tubes and botanicals** A botanical packaging moodboard pairing sage green boxes, kraft tubes and natural ribbons with a clear perfume bottle.

Navy, cream and grey perfume boxes, tubes, pillow packs, ribbons and paper swatches around a Noir Atelier bottle — **Navy custom perfume packaging with gift boxes, tubes and ribbons** A coordinated navy, cream and grey packaging set to brand your perfume from bottle to gift box.

Aura perfume bottle with blush, cream, kraft and gold boxes, tubes, pillow packs, paper swatches, ribbons and peonies — **Pink custom perfume packaging with gift boxes and tubes** A blush and gold custom packaging palette for a perfume range, from rigid boxes and tubes to ribbons and tissue.

Home fragrance

Candles, reed diffusers, room sprays and incense can share one brand identity, from the jar to the gift box.

Rose de Nuit candle, reed diffuser, rose gold room spray and pink gift box with a dried rose on blush plaster — **Pink custom home fragrance packaging with rose gold accents** A coordinated home fragrance set in blush pink and rose gold, with candle, diffuser, room spray and gift box.

Matte black Maison Obsidian candle, reed diffuser, room spray, matchbox and gift box with gold lettering on dark marble — **Black custom home fragrance collection with gold accents** A matte black home fragrance range with gold foil branding, from candle to matching gift box.

Studio Nord black matte candle, smoked room spray, white reed diffuser with black reeds and grey kraft boxes on concrete — **Black and grey custom home fragrance packaging with candle and reed diffuser** A minimal home fragrance set pairing a matte black candle, room spray and reed diffuser with matching grey boxes.

Linen & Light white candle jar with bamboo lid, glass reed diffuser, frosted spray bottles and cream boxes with cotton — **White custom home fragrance packaging set with candle, diffuser and room sprays** A soft, minimal home fragrance collection with matching candle, diffuser, room sprays and printed boxes.

Casa Solare amber reed diffuser, room spray, terracotta candle with felt lid and beige gift box on travertine with dried orange — **Amber custom home fragrance set with reed diffuser and candle** A warm, coordinated home fragrance collection with diffuser, candle, room spray and matching gift box.

White candle tumblers, glass reed diffusers and printed boxes with sage, pink and navy Maison labels on cream linen — **Sage, pink and navy custom home fragrance packaging with candles and reed diffusers** A coordinated home fragrance line of candles, reed diffusers and matching boxes in three soft colourways.

Forêt Noire green glass candle, reed diffuser, room spray, matchbox and gift boxes with gold lettering on green velvet — **Green custom home fragrance packaging with gold accents** A deep green home fragrance collection with candle, diffuser, room spray and matching gift boxes in gold foil.

Studio Mono matte black pump bottle and tube, grey jar and deodorant stick, grey and white boxes with a pebble prop — **Black and grey custom body care packaging set** A monochrome body care range in matte black and soft grey with matching printed boxes.

Little Nuage mint and white pump bottle, bottle, tube and jar with mint and pale yellow boxes beside a cotton flower — **Mint green custom body care packaging set with matching boxes** A soft mint and white body care range with coordinated printed boxes, ideal for gentle baby or sensitive skin lines.

Solène foundation bottles, cream jar, tubes, terracotta box, pillow boxes, ribbons and paper swatches on travertine — **Terracotta and cream custom makeup packaging with colour swatches** A warm terracotta and cream packaging moodboard pairing bottles, jars and tubes with matching boxes, ribbons and paper swatches.

Sunny Body Co. pump bottle, jar, tube and carton boxes in yellow and cream with brown accents, lemon slice and ribbon — **Yellow custom body care packaging with matching cartons** A sunny body care range in yellow and cream with matching printed cartons.

Stock packaging or custom packaging?

Stock packaging suits a first launch with small quantities; custom packaging suits an established range with higher volumes.

	Stock packaging with printed labels or screen print	Custom packaging
Best for	First launch, testing the market, small batches	Established brands, signature look, higher volumes
Typical minimum order	250	1.000
Bottle, jar and cap options	Standard shapes in black, white, amber, clear	Own shape, colour, finish, closure
Branding methods	Printed labels, one- or multi-colour screen print, stamp on kraft	Hot foil, embossing, metallisation, custom moulds
Boxes	Plain white, black or kraft cartons with a printed sticker or stamp	Fully printed rigid or folding boxes
Lead time	3 weeks (packaging only)	8 weeks (packaging only)
Upfront tooling cost	None or very low	Moulds, plates and artwork setup

Frequently asked questions

Can I start a private label brand with standard packaging?

Yes. You can launch with standard black, white, amber or clear bottles, jars and tubes and brand them with printed labels or screen printing. This keeps minimum quantities and upfront costs low, and you can move to custom packaging later.

Is my logo printed on both the bottle and the box?

Yes. We can brand the primary packaging (bottle, jar, tube) and the secondary packaging (box, carton) so the whole range looks consistent. The methods available depend on the packaging material and your quantity.

Do you offer packaging for perfume and home fragrance, not only skincare?

Yes. Labs works with perfume bottles, travel sprays, sample vials, candles, reed diffusers and room sprays, as well as skincare and cosmetics.

Are the brands in these pictures real clients?

No. The images are concept visuals with invented example names. Our real client projects are on the portfolio page.

Private Label Cosmetics in Belgium

Packaging inspiration

Start small with stock packaging

Skincare and cosmetics by colour

Perfume and fragrance brands

Home fragrance

Stock packaging or custom packaging?

Frequently asked questions

Labs – Private Label Cosmetics Belgium

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Belgian family business

Low minimum order quantities

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Diverse product portfolio

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